I found the following mission statements unique, concise, and enticing to experience their vodkas.
1. "Gem, like any other Vodka, is not for the young and immature. It is for those who have a mature understanding of who they are, and where they want to go. Our customers are ambitious, and yet, they know how to savor the highlights of their lives. We, from Gem, provide our people 'Gems' to mark such occasion..."
Written by :The Randoming
2." Lanikai Hawaiian Vodka brings the true essence of Hawaii to awaken and invigorate your senses. As the name would suggest, Lanikai, or "Heavenly Sea," is a light, crisp vodka that is refreshing and rejuvenating, just as the well known beaches of Lanikai in Hawaii are known to be. Lanikai Vodka is not only gentle and smooth, giving a sense of serenity and peace but also suggests liveliness and spirit through its special infusion of the island bounty..."
Written by: Ladybugs & Beetles
3." Every Man’s Vodka is selling the experience of using this product with your buddies but getting a stronger, longer buzz than a beer without looking like a sissy drinking a mixed drink. With Every Man’s Vodka in hand at the next game you watch, you will have a more enjoyable experience with your friends. The game will literally come alive in your hand with an Every Man. We are selling the experience of the game with every bottle..."
Written by: Live and On The Fly
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