The promotion mix consists of "the specific blend of promotion tools that the company uses to persuasively communicate customer value and build customer relationships"(Marketing An Introduction 10th Edition glossary). The promotional tools that are going to be used to promote C'est La Vie Vodka consists of advertisements in magazines, specifically fashion magazines. The majority of our target market is subscribed to fashion magazine such as Nylon and Elle, and will surely come across our ad. This ad will communicate what our vodka stands for and it will create an environment that our target market will wish to be in. "Competitors are using promotions to help differentiate their offers"(Marketing An Introduction 10th Edition p37). Because it is a fashion magazine, instead of just featuring a single advertisement, C'est La Vie can feature the party dresses that go along with our brand to help our target markets see themselves drinking our Vodka.
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