When it comes to distribution, C'est La Vie Vodka won't be sold just anywhere. The vodka will be sold using selective distribution to places and companies that share a part of our image. "By using selective distribution, they can develop good working relationships with selected channel members and expect a better-than-average selling effort"(Marketing An Introduction 10th Edition p26). An example of a place here in Las Vegas will be the famous Sugar Factory Restaurant located right below the Eiffel Tower which serves as a perfect distribution area because the Sugar Factory is known for its sweets just like our vodka, and another Paris experience is only a couple feet away. Certain night clubs in Las Vegas will also be part of distribution especially where our target market likes to go clubbing the most. "Selective distribution gives producers good market coverage with more control and less cost than does intensive"(Marketing An Introduction 10th Edition p26). This method of distribution fits the needs and image of C'est La Vie Vodka and will be the main method of distribution.
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