"Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace. Too often, mission statements are written for public relations purposes and lack specific, workable guidelines"(Marketing An Introduction 10th Edition p6). Ever feel like escaping to Paris for the night? C'est La Vie Vodka can take you there with its sweet taste of macaroons you'll definitely be having desert before and after dinner. Our focus is to ensure that our drinkers experience the rush of adventure and the sweetness of living life to the fullest. When drinking our vodka, the saying C'est La Vie will become your personal philosophy. You'll enjoy its sweet taste so much no other vodka or dessert can compare. "A company’s mission should not be stated as making more sales or profits—profits are only a reward for creating value for customers. Instead, the mission should focus on customers and the customer experience the company seeks to create"(Marketing An Introduction 10th Edition p6). This is the experience we wish to fill every bottle with, each sip ensures an exciting adventure you'll never forget. Drinking our vodka is like laying your eyes for the first time on the Eiffel Tower, its breath taking and sweet for the soul. Such is Life.
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