SWOT Analysis

"Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives"(Marketing An Introduction 10th Edition p31). I believe C'est La Vie Vodka's strengths lie in its originality and the emotions that the vodka gives off to its target market. It may also be one of the first macaroon flavored vodkas dedicated to Paris, France. It mission also encourages its target markets to live their lives with excitement which may be what the drinker is looking for in a vodka. The casing of the vodka is unique as well as it chooses to take a different shape in bottle and design to create its appeal.  "Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance"(Marketing An Introduction 10th Edition p31). Weaknesses may include the dislike of a macaroon flavored vodka because of its distinct sweetness. A weakness may also be that it is targeted directly at the at the young adult female rather then males as well but of course their welcome to drink it as well. "Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage"(Marketing An Introduction 10th Edition). I believe that its flavor is a great opportunity to exploit because macaroons are not available everywhere in the United States but will be as a vodka flavor. Its packaging is also an opportunity to take advantage of to really set aside C'est La Vie from the rest of the vodkas out there. "And threats are unfavorable external factors or trends that may present challenges to performance"(Marketing An Introduction 10th Edition p31). Threats to C'est La Vie may  include competitors with similar pastry flavors and design concepts. Along with other French branded vodkas."It should analyze company strengths and weaknesses as well as current and possible marketing actions to determine which opportunities it can best pursue. The goal is to match the company’s strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats"(Marketing An Introduction 10th Edition p32). This SWOT analysis will help C'est La Vie Vodka to reach its business and marketing goals while being aware of the weaknesses and threats that can be improved.