Although C'est La Vie Vodka is considered the main product, we believe the experience we offer along with the vodka serves as another product. It's not just a drink, but an adventure. "Products and services fall into two broad classes based on the types of consumers that use them—consumer products and industrial products. Broadly defined, products also include other marketable entities such as experiences, organizations, persons, places, and ideas"(Marketing An Introduction 10th Edition p6). As stated in the mission statement, "Our focus is to ensure that our drinkers experience the rush of adventure and the sweetness of living life to the fullest. When drinking our vodka, the saying C'est La Vie will become your personal philosophy." This is the relationship we wish and want to build with our customers. "Product is a key element in the overall market offering. Marketing-mix planning begins with building an offering that brings value to target customers. This offering becomes the basis upon which the company builds profitable customer relationships"(Marketing An Introduction 10th Edition p4). After the first sip, our customers will know what our product can do for them and what the value of our vodka is as both a product and experience.
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