Marketing Objectives

"This broad mission leads to a hierarchy of objectives, including business objectives and marketing objectives"(Marketing An Introduction 10th Edition p9).Business objectives for C'est La Vie Vodka include making the brand a well recognized vodka amongst competitors and a significant amount of profit for each bottle not only for the company, but for the consumer as well. Business goals also include expansion to other countries for everyone to experience our vodka. Marketing objective "is to build profitable customer relationships by developing efficient yet beautiful products"(Marketing An Introduction 10th Edition p9). The company will ensure a beautiful product by being completely unique when it comes to marketing and promotion methods. The design concept allows the vodka to be different from its competitors by using a different shaped bottle unlike the usual vodka bottle. The bottle will appeal to its target market which consists of females ages 21 to 30 so much they may even want to keep the bottles as a collection.