Business Mission Statement

"Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace. Too often, mission statements are written for public relations purposes and lack specific, workable guidelines"(Marketing An Introduction 10th Edition p6). Ever feel like escaping to Paris for the night? C'est La Vie Vodka can take you there with its sweet taste of macaroons you'll definitely be having desert before and after dinner. Our focus is to ensure that our drinkers experience the rush of adventure and the sweetness of living life to the fullest. When drinking our vodka, the saying C'est La Vie will become your personal philosophy. You'll enjoy its sweet taste so much no other vodka or dessert can compare. "A company’s mission should not be stated as making more sales or profits—profits are only a reward for creating value for customers. Instead, the mission should focus on customers and the customer experience the company seeks to create"(Marketing An Introduction 10th Edition p6). This is the experience we wish to fill every bottle with, each sip ensures an exciting adventure you'll never forget. Drinking our vodka is like laying your eyes for the first time on the Eiffel Tower, its breath taking and sweet for the soul. Such is Life.

Week 9 BOC: Cyber Shopping

Jeffrey Campbell Litas orginal price at $160 now on sale for 20% percent off at $128.00 on Urban Outfitters website.

 

These are the infamous Jeffrey Campbell Litas that every street styled fashionista wants to get their hands on. It is a five inched heel bootie that comes in various colors and textures and makes any outfit casual or dressed up even better. I am a lover of shoes and collect various Jeffrey Campbell shoes and need this to add to my collection. It is an accessory that can change an outfit completely and it looks simple but edgy. This is a good deal because these shoes on any website such as Nordstroms or Solestruck are the same price of $160 but on Urban Outfitters they have a 20% percent off the entire website excluding electronics till the 8th of December. I am currently saving up for them and hope to get them before the sale ends. They also have free shipping so I would only have to pay the additional tax on the shoes. Not only are they perfect for winter but they can be worn in any season even summer. Almost every street fashionista has a pair whether it is in suede, velvet, leather, or paint splatter print. This would go great with my previous purchases from Jeffrey Campbell and I consider myself a loyal to his brand and his shoes because of their quality, uniqueness, and how durable they really are. This is really a once in a lifetime deal for me and the perfect time to get these shoes for the upcoming holidays and winter season.

Week 7 EOC: The Pitch

C'est La Vie vodka meaning "such is life" is a 750ml bottle full of adventure and risk taking. Originating from France and all it's wonders. With a bottle designed after the Eiffel Tower itself, it entices one to go on an adventure and have the time of your life after one sip. It's the type of vodka that is smooth and sweet to the taste flavored after their famous french macaroons. 

Week 6 EOC: Me x 3

The first product that I purchase religiously is Ralph Lauren’s Blue perfume for women. This is the only perfume I’ve ever worn for the past 7 years. It’s not that I haven’t tried any other perfume this just happens to be the only one that I feel suits my personality the best. When I smell different perfumes I tend to think of what kind of person would wear this or who amongst my friends would smell like this. I love this perfume because I feel that it describes me and people can get an idea of what I’m like by the smell of it when I walk passed them or they happened to be close enough to smell me. The perfume is a simplistic light weight smell that is somewhat addicting for me and what I think a perfume should smell like.

Another product that I happen to purchase and collect is film cameras. I feel like it defines my personal style and my taste for vintage and older things. Not just cameras, but lifestyles and morals that my generation just doesn’t have anymore. Whenever I come across an old film camera I get so excited and want to test it out immediately. I have a shelf full of film cameras some old some new and it has become a part of me. It’s somewhat of an identifier item. Those who know me automatically know I’m into cameras and know that I have more than 10 film cameras.

Nail polish has become a part of my daily outfit, there is not a week that goes by that my nails aren’t painted a different color or have a different design.  I have more than 20 bottles of different colors and different brand of nail polishes. I feel it defines me because I’m not into make-up or beauty products but I do love nail polish and I do love certain colors. I usually dress in very plain or simple outfits and my nails add style to that. They give my outfits more personality by showing what kind of colors I’m into that week. I usually pick a color from what mood I’m feeling as well.

Week 5 EOC: Social Networks and Job Hunting

Both articles relate in the way that they are getting in touch with the every day consumer whose opinion matters most. Companies are getting in touch with them through the simple and easy way of social networking sites such as Blogger and Facebook. "Brand ambassador programs leverage the power of peer-to-peer communication. Consumers hear about products and brand experiences from others just like themselves—people they trust—rather than from commercial marketing sources"(Marketing An Introduction 10th Edition p143). Marketing has evolved so much that companies themselves are searching for those who are loyal and brand ambassadors already to make their experience even greater by giving them products to review which becomes helpful for other people interested in the item. "Marketers select their brand ambassadors very carefully, based on customers’ devotion to a brand and the size of their social circles. They sometimes search blogs and online social networks to identify individuals who are already functioning as brand advocates. Once selected, the ambassadors are trained with real brand knowledge to go along with their passion for the brand. The ambassadors then tap into friends, family, groups, and broader audiences through personal conversations, blogs, live events, and online social media"(Marketing An Introduction 10th Edition p143) As for Facebook, companies are starting to post job opportunities on their Facebook pages instead of sending out the ads to job hiring companies. Why? Because it doesn't cost a thing and is still quite as effective. "Facebook's use as a job-recruitment tool remains small, but its appeal may be growing. Some recruiters say they have all but eliminated their spending on job boards, which can charge a few hundred dollars per job posting, depending on volume"(Wall Street Journal Joe Light). Companies would no longer have to pay the normal fees they pay on job hiring websites and will be able to get a quicker response knowing people are always on Facebook opposed to those job hiring websites. For example without having a Facebook myself I heard of a job opportunity to one of my favorite stores through a friend. I asked her how she even heard about the opening and she simply said Facebook. It became that easy to know whether your favorite retailer was hiring or not. 

Week 4 EOC: There's An App For That

If I were to create an extraordinary app for Apple, my first thought is what do people need that they don’t already have? An idea that seems impossible but most likely a genius can figure out the details is a hair loss counter app, or a when will you go bald app. This app could be for laughs or for medical purposes. Loosing hair is important to many people especially older men and women who are entering the wig phase. A more useful app idea would be entitled Where’d you get that. You can ask her/ him any question about any fashion related product and it will tell you the nearest and cheapest places to purchase the specific item. I see people on blogs daily constantly asking fashion guru’s where to find the best things under their conditions. Now a consumer wouldn’t have to wait for an answer on the other person’s time they would know instantly. The first iphone was released on January 9, 2007 by Steve Jobs. The application software on the phone known as an app was designed to fulfill a user’s specific tasks. Today the app store carries a variety of apps that can be bought and downloaded directly on the iPhone or iPad. “Every app you download from the App Store makes your iPhone do even more. And with hundreds of thousands of apps to choose from, we mean a whole lot more”(apple.com). The categories of apps are Apple apps, Business, Travel, Sports and Fitness, Social Networking, News, Lifestyle, Games, Entertainment, Education, Family and Kids, and Music. To help the search for the perfect app for an apple product user, “with just a tap, Genius gives you personalized recommendations for apps you might like based on apps you and others have downloaded. You can also read reviews from other app users and see their ratings, and even add your own”(apple.com). The makers and workers at iphone truly making having one of their products a full enjoyable experience, which increases their brand loyalty and makes them a must have piece of technology. 

Week 3 EOC: My Demographics

I was born May 13, 1992 which puts me into the classification of being a millennial. "Both the baby boomers and Gen Xers will one day be passing the reins to the Millennials (also called Generation Y or the echo boomers). Born between 1977 and 2000, these children of the baby boomers number 83 million, dwarfing the Gen Xers and larger even than the baby boomer segment. This group includes several age cohorts: tweens (aged 9–12), teens (13–18), and young adults (19–32). With total purchasing power of more than $733 billion, the Millennials make up a huge and attractive market"(Marketing An Introduction 10th Edition p16). I agree that our generation is a huge and attractive market. Many retailers and companies market solely to our age group because they know we are more likely to spend money then any other age group. We are at the age where money is coming in slowly for us but we have enough to shop every now and then. Unlike the baby boomers or generation x who are reaching their points of no longer really needing to buy anything and everything. "One thing that all of the Millennials have in common is their utter fluency and comfort with digital technology. They don’t just embrace technology, it’s a way of life. The Millennials were the first generation to grow up in a world filled with computers, cellphones, satellite TV, iPods, and online social networks. A recent study found that 91 percent of Millennials are on the Web, making up 32 percent of all U.S. Internet users. According to another study, 77 percent of Millennials frequent social networking sites and 71 percent use instant messaging"(Marketing An Introduction 10th Edition p17). This is also another valid point where our generation has become the tech savy generation. We grew up having the internet and experiencing the boom of social networks and all types of new technologies that we are very dependent on today. 10 years ago no one knew what a fashion blogger was, or they did not take them serious at all to have an opinion about personal style. Presently blogging and other social media platforms are becoming a free way to make money, to have our voices heard which the industry is greatly interested in. People have started online boutiques, blogs, and vlogs and it will continue to grow.“Young people want to be in control of their relationship with a brand. They want to customize and personalize”(Marketing An Introduction 10th Edition p17). Our generation is also know for wanting to be unique, wanting to be our own person especially in fashion. Our time is known for anything goes in fashion, there are no more rules or guidelines as to how one dresses, everything is personal. Even our cars or technology almost anything can be customized to fit our needs and wants to be different.